How Does the Instagram Algorithm Work?
Instagram algorithm is constantly updated to show users the most interesting and relevant content. The algorithm's working principles include three main factors: interest, timing and relationship.
Interest: Instagram prioritizes content that will interest the user based on their previous interactions. For example, if a user often engages with sports content, the algorithm will highlight such content.
Timing: New content generally appears higher than older content. Therefore, it is important to share your content when your followers are most active.
Relationship: Instagram prioritizes users' relationships with the people they interact with the most. Content from friends you frequently interact with or accounts you follow are more visible.
More detailed content about the Instagram algorithm: Instagram Reels Algorithm in Full Details.
Home Page (Feed) Algorithm
Home page algorithm shows posts shared by accounts the user follows. This algorithm highlights content that may interest users, allowing them to spend more time on the platform.
Factors:
Interest: It is determined according to the types of content that the user likes and interacts with.
Timing (Recency): It is important how recent the posts are.
Relationship: Content from people with whom the user frequently interacts comes to the fore.
Usage Time (Frequency): How often the user uses the application is taken into account.
Number of People Followed (Following): The number of followed accounts and the content density of these accounts.
Usage Habits: How much time the user spends on Instagram and how they interact.
Discover Algorithm
Discover algorithm, shows users content from accounts they do not follow. These contents are selected based on the user's interests and interactions.
Factors:
Interest: Determined according to the types of content that the user has previously liked and saved.
Engagement: The number of likes, comments and shares of the posts are taken into account.
Target Audience (Demographics): The user's demographic information and location are taken into account.
3. Reels Algorithm
Explanation:
Reels algorithm, allows short videos to be featured in the explore section and the Reels tab. This algorithm highlights content that will attract the user's attention and increase interaction.
Factors:
Interest: It is determined according to the Reels videos that the user watches and likes.
Engagement: The number of likes, comments, shares and re-watches of the videos are taken into account.
Completion Rate: Whether users watch the videos until the end.
Content Diversity: Highlighting different types of content and creators.
4. Stories Algorithm
Explanation:
Stories algorithmlists the stories shared by the accounts the user follows. This algorithm highlights stories that may interest and engage the user.
Factors:
Relationship: Stories from people with whom the user frequently interacts are prioritized.
View Frequency: The frequency of the stories that the user has watched before.
Story Engagement: Interaction elements such as comments made on stories and surveys and questions in stories.
6. Shopping Algorithm
Explanation:
Shopping algorithmdetermines the products users see in the shopping tab and explore section. This algorithm highlights products that may be of interest to the user and are likely to be purchased.
Factors:
Interest: It is determined according to the types of products that the user has previously liked and saved.
Engagement: The number of likes, comments and shares of the products are taken into account.
Personalization: The user's shopping history and search habits are taken into account.
